Tryckt Stämning is the title of a book produced when I studied at the Graphic Institute. The book was created to finance our study trip to Amsterdam and at the same time advertise and promote our education among the industry. It portrays employees at 10 handpicked printing houses located in the Stockholm area. The book consists of 80 pages where each story is an editorial ad. It was distributed as an insert in trade magazines Cap&Design and AGI. The book reached 1000 subscribers around Stockholm – Art directors, graphic designers and print buyers.
Graphic Institute of Stockholm
Illustration: Table of contents
Spread: Basic print & press dictionary