Client: Samsung | Agency: Cheil Nordic
Content creation for Samsung Nordics’ social channels; Facebook and Instagram.
With the objective to raise awareness about Samsung’s Chef Collection Oven, and Samsung Home Appliances in general, the Nordic Bread Episodes were created. A series of four films celebrating the Nordic baking tradition. By baking four classic breads with the Chef Collection Oven, its many high tech features comes across. Each bread represents a Nordic country and highlights the smart oven in specific ways. The films end with the servering of a local sandwich accompanied by typical spreads and toppings.
All four films were translated into local languages and shown across Samsung Nordic’s social channels. The concept was so appreciated by the market, that it will now be exported for Samsung globally.
Pictograms, inspired by the icons on the oven interface